A brief account of how the company began- You should mention in your business plan the history behind the formation of you company and the background of the founders and directors.
Products or Services Offered : Here you will give a summary or the products or services you will be offering. For example if you were producing hand crafted wooden jewellery boxes you might describe the wood that is being used in the construction as well as the techniques that you use to produce these boxes.
The market potential for your service or product-You need to convince your customers and employees for your products and services you are offering and hence you have to find out the market which needs that product or service.
An exit strategy- A business plan becomes perfect only when you write a good exit strategy for the investor. It is important to note that investors generally have a 3 year horizon within which they want to exit. The author is the partner at IntelligentQ. IntelligentQ specializes in Integrated Marketing Communications: Business Content, Sports Content, Business Plans.