The market potential for your service or product-You need to convince your customers and employees for your products and services you are offering and hence you have to find out the market which needs that product or service.
Industry overview-This section will include description about which industry you are targeting, its growth and size, competitive analysis, business strategy and key players.
To stay clear of any legal involvement, both parties concerned must comply and honor all agreements made. Since the loan agreement serves as a contract and legal documentation, a violation of the terms and agreements can lead to a legal case and the written agreement can function as proof in court.
A brief account of how the company began- You should mention in your business plan the history behind the formation of you company and the background of the founders and directors.