Products or Services Offered : Here you will give a summary or the products or services you will be offering. For example if you were producing hand crafted wooden jewellery boxes you might describe the wood that is being used in the construction as well as the techniques that you use to produce these boxes.
A brief account of how the company began- You should mention in your business plan the history behind the formation of you company and the background of the founders and directors.
Products and services-You should list down all your products or service offerings and highlight how it is different from your competitors, its basic features and advantages and in what way it will benefit your customers.
Management by objectives (MBO) is a process of agreeing upon objectives (as can be detailed within business plans) within an organization so that management and employees agree to the objectives and understand what they are in the organization.
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