The market potential for your service or product-You need to convince your customers and employees for your products and services you are offering and hence you have to find out the market which needs that product or service.
Identify your audience. A good business plan should be written from the prospective of the audience. First, you need to decide on the purpose the plan. Are you trying to persuade an investor to take on your project or communicate the future plans for the company? The purpose of the business plan will affect the style and content so make sure you are clear on this before beginning. A good business plan needs to be tailored to the specific requirements of the target audience in order to be engaging.
A brief account of how the company began- You should mention in your business plan the history behind the formation of you company and the background of the founders and directors.
Industry overview-This section will include description about which industry you are targeting, its growth and size, competitive analysis, business strategy and key players.
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