A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals.
The primary difference between profit and non-profit organizations is that "for-profit" organizations look to maximize wealth versus non-profit organizations, which look to provide a greater good to society. In non-profit organizations, creative tensions may develop in the effort to balance mission with "margin" (or revenue).
Management and Organization Details : This is where you will list who the management is for your business. If you are at this point the only person involved in the company then this will simply be you. If you have others working in the company detail the organization structure of your enterprise. Below this list the ownership structure of the business. This is whether your are running a sole proprietorship, partnership or a limited liability company.
The market potential for your service or product-You need to convince your customers and employees for your products and services you are offering and hence you have to find out the market which needs that product or service.
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