Products and services-You should list down all your products or service offerings and highlight how it is different from your competitors, its basic features and advantages and in what way it will benefit your customers.
Finally, a business plan should be error - free. This is important because your business plan defines who you are as a business person. If it turned out sloppy, then that does not speak too highly of you.
Once you have done all this you should have a complete and detailed professional business plan. The most important thing to remember when developing the plan is to see it as a living document and include specifics regarding dates and specific responsibilities. Your plan will need constant reviews and updates and things change so expect it to be a work in process for a good stretch of time. It will all be worth it in the end, a well-written plan will help ensure that the business is fully focused on what is required to achieve the company's goal.
The primary difference between profit and non-profit organizations is that "for-profit" organizations look to maximize wealth versus non-profit organizations, which look to provide a greater good to society. In non-profit organizations, creative tensions may develop in the effort to balance mission with "margin" (or revenue).