Marketing Plan : This is where you include how you are going to get your customers. This is one of the most important parts of your woodworking business plan because without customers you don't have a business. For example if you are going to have a mail order side to the business you might include direct mail as a marketing method. If you are going to advertise in home and garden magazines this could be another marketing method. List these in bullet point form so they are easy to understand.
Attention to detail. A plan that is concise and clear reads professionally so don't make yours too wordy. The reader needs enough detail and information to be able to make an informed decision. As with all professional documents, care must be taken to avoid spelling mistakes and use correct grammar and punctuation. A plan that makes absurd or unrealistic assumptions is of no use so stick to the facts and make sure you are making credible projections and accurate content at all times.
Non disclosure agreements (NDAs) with third parties, non-compete agreements, conflicts of interest, privacy concerns, and the protection of one's trade secrets may severely limit the audience to which one might show the business plan. Alternatively, they may require each party receiving the business plan to sign a contract accepting special clauses and conditions.
Finally, a business plan should be error - free. This is important because your business plan defines who you are as a business person. If it turned out sloppy, then that does not speak too highly of you.
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