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Financial Plan- This is the most important part of the business plan where you need to show the three year projection of the projected financial statements, including income statements, pro-forma balance sheets, and monthly cash flow and annual cash flow statements which will help in forecasting your revenues and expenses.

Products or Services Offered : Here you will give a summary or the products or services you will be offering. For example if you were producing hand crafted wooden jewellery boxes you might describe the wood that is being used in the construction as well as the techniques that you use to produce these boxes.

This situation is complicated by the fact that many venture capitalists will refuse to sign an NDA before looking at a business plan, lest it put them in the untenable position of looking at two independently developed look-alike business plans, both claiming originality. In such situations one may need to develop two versions of the business plan: a stripped down plan that can be used to develop a relationship and a detail plan that is only shown when investors have sufficient interest and trust to sign an NDA.

Marketing strategy- The right direction to achieve the goals of the business is to adopt the right marketing strategy. You have to define your target market segments properly and highlight the unique selling proposition of your services or products and how you are different from your customers with regards to your services or products. You have to talk about the pricing or promotional strategies which you will adopt such as tradeshows, press-magnet events, social media marketing (e.g. Facebook, Twitter, etc.), networking, and print, media or online advertising. You need to specify in the business plan which selling strategy you will adopt, online, wholesalers, storefront and also describe the target markets buying cycle.

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Basics Of A Business Plan


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