Attention to detail. A plan that is concise and clear reads professionally so don't make yours too wordy. The reader needs enough detail and information to be able to make an informed decision. As with all professional documents, care must be taken to avoid spelling mistakes and use correct grammar and punctuation. A plan that makes absurd or unrealistic assumptions is of no use so stick to the facts and make sure you are making credible projections and accurate content at all times.
Identify your audience. A good business plan should be written from the prospective of the audience. First, you need to decide on the purpose the plan. Are you trying to persuade an investor to take on your project or communicate the future plans for the company? The purpose of the business plan will affect the style and content so make sure you are clear on this before beginning. A good business plan needs to be tailored to the specific requirements of the target audience in order to be engaging.
Finally, a business plan should be error - free. This is important because your business plan defines who you are as a business person. If it turned out sloppy, then that does not speak too highly of you.
Products and services-You should list down all your products or service offerings and highlight how it is different from your competitors, its basic features and advantages and in what way it will benefit your customers.
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